Mother Tongue by Amy Tan and Veil by Marjane Satrapi Essay

Mother Tongue by Amy Tan and Veil by Marjane Satrapi - Essay Example Language is and will always remain to be key constituent of communication. The article, ‘Mother Tongue’ is highly provocative in its connotations because it not only shows that language, specifically, English language is significant medium of expression but most importantly, it has succeeded to evoke creative discourse on issue which is intrinsically linked to the language. Indeed, facilitating communication through language is critical issue within and outside the precinct of language externalities like grammar, spelling, correct phrasing etc. She is emphatic that English as literary language needs to be confined within the paradigms of literature only, though, of course, language that is easily understood is an important condition. She stresses that language ability is often associated with wide ranging implications, leaving behind its key objective of communication. Often in a developed society, the lack of command in the native language is construed to be a major def iciency that reflects in undermining the dignity of individuals. The individuals get associated with personality disorders and deliberately not taken seriously. She cites the example of her mother who is not proficient in English language, thus uses ‘broken or fractured English’. ... highly innovative in her work that has communicated her deepest feeling not through structured English but by graphic displays that have conveyed her thoughts effectively. The ‘Veil’ depicts the religious fanatics and the strict code of conduct under the stringent and extremely biased Islamic laws that reflect a new perspective of the people of Iran. The text/visuals disseminate information in a unique manner that is praiseworthy as well as hugely imaginative. Satrapi has shown that communication has more than one media and language is just a tool that strengthens expressions of thoughts into concrete format. Most importantly, the author of ‘Veil’ has revealed new dimension of language. She shows that language can also be interpreted in diverse ways and readers/ listeners need also be tuned to the changing thought processes of the concerned individual. In other words, understanding of people also becomes a critical element in the effective communication proc esses. People must make efforts to understand the compulsions of other individuals who are probably trying to communicate important information in a language that might be ‘broken or fractured’ as Amy Tan says. The native language and immigrants have become two important faces of same coin, the language barrier! Indeed, it cannot be denied that proficiency in native language is desirable but making it a compulsion for common man defeats the very purpose of language which is to communicate. The issue of language, specifically, English language is an important factor for myriad reasons. It is widely used in the developing world where immigrants go for higher education or for better prospects vis-a-vis job opportunities and personal and professional growth. Hence, knowledge and skill in the language is

Fashion Retail Marketing Essay Example | Topics and Well Written Essays - 4000 words

Fashion Retail Marketing - Essay Example The essay "Fashion Retail Marketing" discovers the fashion retail marketing. This online retail brand has emerged as one of the favourite destination for youngsters, looking for fashionable and affordable brands. This report analyses the brand value and the strategies followed by the company. This section discusses the company objectives and the ethical policies it follows. In the next topic the financial details of the company are given. The company’s large product range has been highlighted. The positioning strategies of the company are discussed and analyses of their impact on the company’s operations have also been discussed. To find out the macro environment of the retail brand, PEST analysis is done. This will give a clear understanding of the current economic, social, political and technological changes within the country and how it has impacted the operations of the company. Value chain analysis gives a detailed layout of the flow of raw materials and other prod ucts from suppliers, to the warehouse, manufacturing and operational process and finally delivery of products to the customer doorsteps. The report also throws light on the marketing campaigns and strategies followed by the company. Though the online retailer has maintained a continuous growth in the online marketing sector, there are certain risks and challenges that lie ahead. Very retailer is one of UK’s prominent online and home shopping brands. It is an arm of One Shop online retailer which has a customer base of over five millions. and an annual turnover of over 1.7 billion pounds (Very, 2013). Very online brand was launched in the year 2009. The online retailer deals with categories such as apparels for men women and children, home and electrical appliances. The website of Very retailer in designed keeping high internet users in mind. The website provides customers with the opportunity of shopping across a range of product areas, from footwear and fashion to home and e lectrical and other accessories. To gain competitive advantage, Very online retailer has introduced a number of interactive marketing services, and innovative online marketing strategies to engage the customers on mobile channels (Wang, 2005). The retail brand believes in creating a workplace having a perfect balance between hard work and having fun. The company’s preferences lie in putting the customer first. The brand believes in treating its customers as well as employees well and making a difference by keeping things simple. The online retail brand thrives on four major brand values. Deliver- The retail brand thrusts upon getting results which satisfies the customer expectations as well as fulfils the organisational needs. Innovate- To make the business better, the company develops innovative ideas in the field of marketing campaigns, innovative advertising and branding ideas, inventing new categories and product range to meet the changing customer preferences. Courage- C ourage means doing activities which are of best interest to the company and challenging a process because it is not correct. It can be any process from finance to the supply chain process. Enthuse- The Company believes in creat